HomeGaming TipsAngry Birds aims to make Red a mascot of mobile gaming, says...

Angry Birds aims to make Red a mascot of mobile gaming, says Rovio’s Head of Brand Operations

Offended Birds, is among the well-liked video games that each gamer the world over is aware of. The enduring franchise, ever because the first installment got here out within the 12 months 2009, has grow to be a well known title and model that almost everyone seems to be aware of. In a latest interview, Eeva Aaltonen, Rovio‘s Head of Model Operations disclosed some plans for the franchise going forward.

Offended Birds is little question an especially well-liked franchise all around the world which was in some unspecified time in the future, a family title for everybody who was in the slightest degree conscious of gaming when Offended Birds first got here out.

And the face of the sport through the years has been none apart from Pink, the impulsive chook bearing the colour pink, therefore his title. Pink since his early days has been unanimously related to something Offended Birds associated.

Elevating the model of Offended Birds is a purpose for the workforce, says Aaltonen

Even after over a decade because the preliminary launch of the primary Offended Birds sport, it nonetheless stays to be well-liked and has come a good distance and has even unfold into different types of leisure, similar to exhibits and flicks. However Eeva Aaltonen, when requested in regards to the largest purpose surrounding Offended Birds, mentioned that the workforce’s aspirational purpose is to push Pink to grow to be a form of mascot for the cellular gaming world, given the ties of the sport to the early days of cellular gaming and its position in making it well-liked.

As for the challenges, Aaltonen added that given the truth that Offended Birds has already been by means of its prime and is now roughly well-recognized all around the world, it will be powerful to additional elevate the recognition of the sport and cater it to the general public. She mentioned that the workforce works with the intention of constructing the folks fall in love with the model that they’re already aware of.

Picture by way of Rovio

It’s undoubtedly difficult to realize the formidable purpose of turning Pink, the face of Offended Birds, right into a “mascot” for cellular gaming. It is because there are such a lot of video games which can be equally iconic, in addition to due to illustration.

For instance, if a single sport, similar to Offended Birds, have been to characterize the whole enterprise, which features a huge array of various sport sorts and genres, it will not merely profit the opposite video games. Setting targets, although, is useful, and Rovio is doing so.

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