Balenciaga apologized Tuesday for an promoting marketing campaign that featured younger youngsters posing with teddy bears that gave the impression to be wearing BDSM costumes.
The famed label prompt that the photographs displayed in its identify did not have firm approval and threatened authorized motion in opposition to any content material creators behind the advert marketing campaign.
One other image in the same campaign appeared to indicate a excerpt from a 2008 U.S. Supreme Courtroom case that upheld federal statutes on pornography that features minors.
“We apologize for displaying unsettling paperwork in our marketing campaign. We take this matter very severely and are taking authorized motion in opposition to the events chargeable for creating the set and together with unapproved objects for our Spring 23 marketing campaign photoshoot,” the corporate wrote in an announcement posted to its Instagram Story.
“We strongly condemn abuse of youngsters in any kind. We stand for youngsters security and well-being.”
The corporate mentioned it took speedy motion as quickly as the photographs had been flagged.
“We sincerely apologize for any offense our vacation marketing campaign could have triggered,” mentioned the corporate assertion. “Our plush bear baggage mustn’t have been featured with youngsters on this marketing campaign. We’ve got instantly eliminated the marketing campaign from all platforms.”
Representatives for Kering, the French luxurious items company that owns Balenciaga, and the Spanish trend home itself couldn’t be instantly reached for touch upon Wednesday.
Balenciaga was one of many high-profile attire corporations that minimize ties final month with Ye, the rapper previously referred to as Kanye West, over his antisemitic remarks.
