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HomeNewsHow to Invest in Startups in 2022 • Benzinga

How to Invest in Startups in 2022 • Benzinga

Need to learn to put money into startups? Benzinga’s information outlines the advantages, dangers and finest practices to be a profitable startup investor.

You would be standing on a gold mine in case you had invested simply $1,000 in corporations like Amazon, Microsoft, Apple or Dell after they had their preliminary public providing (IPO). After all, the shares of those corporations have multiplied many instances over since then. Think about in case you had invested lengthy earlier than the IPO! What might your funding appear like in the present day?

Every affluent startup started as a homegrown thought. Success tales like Sequoia Capital’s 12,000% return from investing in WhatsApp may make you consider investing on the floor degree of the subsequent massive factor. Bear in mind, reworking startups into successful story requires effort, capital and danger.

Make investments With Startup Crowdfunding Platforms

On-line funding platforms permit buyers such as you so as to add startups to your funding portfolio. Firms in any respect levels launch campaigns on these platforms and usually provide early buyers fairness, convertible notes or debt. 

Whereas some corporations select to pay dividends to their shareholders as soon as they grow to be worthwhile, most buyers on these platforms are banking on the corporate being acquired or going public at a a lot increased valuation than what they invested at. 

Listed below are the preferred startup crowdfunding platforms to seek out the subsequent massive alternative. 



EquityBee is a wonderful different funding platform, offering buyers with entry to startups and rising corporations. On the identical time, startups and corporations with massive concepts can entry retail buyers by EquityBee—broadening their attain.

Staff can use the platform to push their inventory choices again into the agency and participate in its future success. You’ll be able to put money into a startup and proceed with the corporate although you’ve exercised your inventory choices and turned them into one other funding.

Traders can use EquityBee to diversify their investments, achieve entry to corporations that haven’t any IPO’d and even make their first investments within the personal sector. 

By funding worker inventory choices, EquityBee makes it doable to serve each group members and buyers. With a minimal funding of $10,000, EquityBee means that you can get in on the bottom degree in the present day.

  • Greatest For

    Accredited Traders

Make investments With Enterprise Capital Funds

Traders that wish to take a much less hand-on method to investing in startups can flip to enterprise capital funds to pool their cash with different buyers and depend on the fund managers to decide on early stage corporations to put money into. 

Enterprise capital corporations normally search for pre IPO corporations to put money into that they imagine will enhance in worth and both go public or be acquired by one other firm. 

Whereas there aren’t many enterprise capital funds with minimal investments that match into most people’ budgets, we’ve discovered one firm that has closed in that hole for retail buyers. Alumni Ventures permits particular person buyers to take part in enterprise capital with minimal investments as little as $25,000. The corporate can also be some of the energetic VC funds within the nation. 

Different Choices to Spend money on Startups


AngelList is among the hottest startup investing platforms on the market. The platform provides startups, from seed to post-IPO, to safe funding and angel buyers. You will have firsthand expertise within the startup ecosystem by a platform that allows you to analysis the fastest-growing corporations.

The platform additionally has a job board, AngelList Expertise, the place you may apply privately to greater than 130,000 tech and startup jobs with a single software. There’s additionally a Product Hunt part the place you may be a part of tens of millions of early adopters and makers in ready for the subsequent massive launch.

AngelList means that you can construct a community through e-mail invite or connecting social media accounts to spice up your probabilities of securing funding. You too can use its search instrument to determine buyers who’re an excellent match on your startup.


Gust is kind of completely different from different startup funding platforms. As an alternative of performing as an investing community, Gust provides a SaaS platform by 80+ angel networks together with OurCrowd, SeedInvest and others. The platform offers the instruments accredited angel buyers, startup applications and enterprise funds want.

Whether or not you are an investor syndicating a deal or a startup program in search of to attach buyers with high quality startup expertise, Gust helps you to examine particular person choices, focus on offers, monitor and evaluate investments and share your potential investments with others.

The platform additionally offers an enormous video and proprietary knowledge library that can assist you keep abreast of the newest developments in addition to predict future efficiency.

Execs of Startup Investments

A number of high-profile firm success tales have confirmed that placing cash right into a startup is among the few nice methods to speculate and reap excessive returns. Right here’s what motivates buyers to place their cash into startups:

  • Potential earnings: With good planning, startup investments could be very worthwhile. Take note of corporations that present options, deliver worth and develop new developments within the ever-evolving knowledge-based financial system.
  • Portfolio diversification: Startups are an asset class that means that you can discover a distinct funding channel. Investments are dangerous and a various portfolio means you may reduce the opportunity of taking a giant hit throughout a downturn.
  • Job creation: By placing cash right into a startup, you’re serving to the financial system transfer in the proper course by serving to an organization get on its ft. If it succeeds, you’ll have contributed to the creation of jobs for non-investors.
  • A variety of choices: You will discover startups in nearly each market and trade. This fashion, you may diversify your investments throughout markets and cap sizes, together with rising markets.
  • Purchase-out potential: Many startups are purchased by massive companies that see them as a possible competitor or wish to leverage the expertise created by the startup. If the startup you put money into sells at a profitable value, you’ll take pleasure in nice returns in your funding.

Cons of Startup Investments

Even with their progress potential, startups are thought of high-risk investments since solely a small proportion succeeds. Contemplate these cons earlier than placing your cash right into a startup.

  • Large danger: As profitable as it might be, you might put money into an organization that by no means succeeds. Startup investments are high-risk and your return on funding is dependent upon the brand new enterprise changing into successful.
  • Incorrect valuations: Most startups typically give valuations extra aligned with Silicon Valley, even when the corporate has not gained traction. This creates a more durable barrier so that you can put money into your startup of alternative.
  • Lack liquidity: Startup investments can’t be traded like publicly traded shares. This implies that you could be not be capable to promote your stake till the corporate is acquired or goes public.

Greatest Practices for Investing in Startups

Want the proper approaches and techniques for investing in startups to maximise potential returns and hedge dangers? Listed below are some finest practices we advocate.

Trade Selection

At the beginning, select the startup fastidiously, together with its trade and goal market. Some industries might not make sound investments at sure instances, so take into account the prevailing market circumstances. Some industries are hotter than others. Contemplate your view of society’s wants and course earlier than selecting an funding.

Elements just like the investor’s expertise within the trade additionally come into play when selecting an funding in a particular trade. In case you’re a health care provider, as an illustration, you could have some insights in regards to the medical world which may be useful when investing in a medical expertise startup. Greater funding returns are sometimes related to an investor’s trade experience.

Some industries to contemplate embrace:

Due Diligence

It’s best to all the time know what you set your cash into, so carry out due diligence. Spend time investigating an organization earlier than signing an funding contract to positively affect your funding outcomes. Dig deeper into the corporate’s monetary data, study extra in regards to the founders and determine what the startup guarantees to resolve. The extra info you’ve gotten about an organization, the higher poised you might be to make a clever funding resolution.


No matter your experience, it’s best to all the time diversify in your funding class. You could wish to diversify past 1 or 2 startups. Spend money on extra startup corporations to enhance your odds of touchdown a winner.

Diversification additionally contains sustaining a portfolio of startups in numerous industries with completely different enterprise methods. You may additionally diversify based mostly on the age of your startups — look into early-stage, mid-stage and late-stage investments. A number of startup corporations present a candy spot for constructing a various portfolio.

You too can study extra about funding corporations that supply skilled wealth administration.

Submit-Funding Involvement

After making your funding, there are additional contributions you can also make to extend the probabilities of a better return. This may embrace financially monitoring the corporate, mentoring the startup and serving to set up enterprise relations on its behalf. You may additionally try to safe a board seat to keep up your diploma of post-investment involvement.

Be part of the Startup Funding Group

The startup funding panorama is present process a renaissance. Particular person buyers now boast unprecedented entry to funding alternatives that have been as soon as solely obtainable to accredited buyers. There are quite a few platforms, methods and types of returns to analysis and perceive earlier than making your funding resolution.

Remember to diversify, draw on earlier expertise and do the legwork — market analysis and due diligence. The dangers are excessive, however the rewards could be price it.

Continuously Requested Questions

Questions & Solutions


How lengthy earlier than startups grow to be worthwhile?


A very good rule of thumb is 2 to 3 years earlier than it takes a enterprise to grow to be worthwhile. Nevertheless, all startups carry completely different preliminary prices and methods of measuring revenue. A startup might grow to be worthwhile instantly or take longer than three years to become profitable.


What’s a very powerful factor to contemplate earlier than investing in a startup?


Startups might be a good way so as to add to your portfolio however investing in a single could be extraordinarily dangerous. Money circulate initiatives may look good on paper however may not translate nicely in the true world. Be sure to analysis a startup funding completely earlier than you make the leap.


How a lot are you able to make investing in startups?


Moving into the proper startup can result in returns above 4,000%.


How do you get repaid from investing in startups?


Traders receives a commission as collectors on a straight schedule for loans or in fairness by having a proportion possession of the corporate.

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