Instagram is testing new settings for customers to manage what sort of content material they see on the platform.
In a blog post, Meta says its assessments embody the flexibility to pick a number of posts and mark them utilizing the “not ” button, which is meant to flag to the app {that a} consumer doesn’t need to see comparable content material. At present, customers can click on into a person submit to flag it, however there’s no method to do this at scale.
Instagram can even quickly begin testing a method for customers to make an inventory of key phrases, phrases, emojis, and hashtags in really useful posts that they’re not curious about and that they don’t need to see. TikTok rolled out a similar keyword-based feature in June — it already gave customers the flexibility to “dislike” videos to steer their algorithm in direction of extra of what they need to see.
The brand new controls on Instagram come shortly after users revolted over modifications piling up on the platform. Other than a flood of Reels, many Instagram customers have been upset by the quantity of really useful content material showing on their feeds from accounts they don’t observe — one thing Meta CEO Mark Zuckerberg has mentioned will only increase going forward.
Instagram already affords just a few methods to tailor your feed, like snoozing suggested posts for 30 days and including folks to a “Favorites” checklist so posts from these accounts don’t get buried. Extra settings on the Discover web page to fine-tune your algorithm make sense — Meta is shifting to focus extra on discovery as it really works to compete with TikTok.
