At stops alongside the route, supporters described Shapiro as a dynamic speaker and hard-nosed campaigner who’s delivering the precise message on the proper time: speaking up boosting police and schooling spending and prioritizing defending particular person freedoms and democracy, all whereas highlighting his personal file to reinforce his credibility.
Some supporters even mentioned they may sooner or later see Shapiro working for president, a suggestion he batted away amongst reporters.
Kathy O’Neil, 68, instructed NBC Information at a marketing campaign cease in Erie that she felt Shapiro has “carried out a lot for us.” His help from regulation enforcement, together with the Pennsylvania State Troopers Affiliation and Philadelphia Fraternal Order of Police — two teams which have endorsed Oz within the Senate race — stood out to her, too.
“He’s a champion of the individuals in Pennsylvania,” she mentioned. “I can’t say something detrimental about him. However you’ll be able to’t, sadly, say that in regards to the Democrats [at large]. I imply, I’m a Democrat. However he’s run an excellent marketing campaign. Take a look at all he’s carried out. He didn’t come out of nowhere.”
At every cease, Shapiro talked up his plans ought to he win, which embody increasing public schooling funding and including psychological well being counselors and extra vocational tech alternatives in colleges, hiring 2,000 cops and boosting inexperienced vitality jobs. He highlighted his achievements in workplace, which embody negotiating an settlement between western Pennsylvania’s largest well being care and medical insurance suppliers, staving off disruptions for individuals throughout the area, and advancing an investigation that discovered 1,000 Pennsylvania kids had been abused by the Roman Catholic Church. (Mastriano, 58, has mentioned Shapiro has a “grudge” in opposition to the church, whereas some Catholic organizations imagine Shapiro went too far).
“There is no such thing as a combat too massive, no mountain too excessive to climb,” Shapiro mentioned in Beaver. “We are going to tackle any and all comers, together with Doug Mastriano. And this man is tremendous harmful, actually excessive and should be defeated.”
Rep. Conor Lamb, D-Pa., instructed NBC Information forward of Shapiro’s speech in Beaver that the marketing campaign in opposition to Mastriano is “a special race than many,” making it onerous to attract out too many classes for Democrats in different races — “besides to say that Josh spent a really very long time truly doing an excellent job as a public servant.”
“Once we take a look at who we’re nominating for these massive races, what private file have they got separate and other than no matter form of social media cache they could have?” mentioned Lamb, who misplaced to Fetterman within the Senate major. “It may very well be an vital lesson.”
To tackle Shapiro, Mastriano has struggled vastly to lift cash and draw monetary help from exterior Republican teams to spice up his marketing campaign. Retiring Sen. Pat Toomey, additionally a Republican, has not endorsed his candidacy, whereas Oz has stored Mastriano at arm’s size. Shapiro has been capable of achieve help from some cautious Republicans who really feel Mastriano is simply too excessive and imagine Shapiro to be extra of a average Democrat.
“He’s a type of distinctive candidates the place individuals are likely to mission their very own values and beliefs onto him,” mentioned Mike Mikus, a Pennsylvania-based Democratic strategist. “If you happen to’re a average Democrat, you assume he’s a average. If you happen to’re a progressive, you assume he’s a progressive.”
However Shapiro, as Mikus mentioned, has additionally benefited from investing time in locations throughout the state, together with smaller and extra Republican-leaning counties, throughout his tenure as lawyer normal. Throughout a marketing campaign cease in Clarion, Shapiro pledged to advocate for “forgotten” elements of the state.
“That’s why he’s simply uniquely sturdy,” Mikus mentioned. “I imply, he stands out as the strongest candidate I’ve seen for governor maybe in my lifetime.”
Talking on his marketing campaign bus, Shapiro described himself as a pragmatist.

“We now have to search out methods to get to working collectively once more,” he mentioned. “If you wish to label that as average or no matter phrase you used, I imply, you’ll be able to select no matter label you need for me. I simply assume it’s about pragmatism.”
His opponent has charted a special path, rising by the pandemic and aftermath of the 2020 election to guide Pennsylvania’s far-right and emerge from a deep Republican major subject that did not coalesce round any single various.
By way of his marketing campaign, Mastriano has advised he might “decertify each machine within the state with the stroke of a pen through the secretary of state,” whom the governor appoints, along with saying he might make each Pennsylvania voter should re-register. He has additionally in contrast abortion to homicide and has advocated for strict restrictions on the process. He says his views are irrelevant on abortion as a result of he can solely signal regardless of the Legislature passes, however a Mastriano win would in all probability present Republicans with unified management over Harrisburg, permitting them to move new restrictions.
In current weeks, allegations of antisemitism have taken on extra prominence within the race. This summer season, Mastriano got here below scrutiny for a marketing campaign fee to the far-right social media website Gab. The positioning’s founder has known as for an completely Christian conservative motion, whereas the alleged assailant who killed 11 worshippers at a Pittsburgh synagogue in 2018 posted antisemitic rants to Gab previous to the capturing. After the Gab fee was uncovered, Mastriano posted a press release saying, “I reject anti-Semitism in any kind.”
However Mastriano later drew scrutiny for saying the Jewish day college that Shapiro, an observant Jew, had attended was “privileged, unique, elite.” A high marketing campaign adviser known as Shapiro “at finest a secular Jew,” whereas Mastriano’s spouse, Rebbie, responded to the allegations of antisemitism final month by saying, “As a household we a lot love Israel, in reality, I’m going to say we in all probability love Israel greater than a number of Jews do.”
Amid his personal tour throughout the state in the course of the last week, Mastriano challenged Shapiro at a rally in suburban Pittsburgh to “stare me within the eyes and name me an antisemite.”
“How do you reply to anyone who says you’re antisemitic?” Mastriano later added. “You’re on the protection instantly. There’s no manner you’ll be able to win.”
Mastriano’s marketing campaign in opposition to Shapiro is threefold — tying him carefully to Covid shutdown orders that Democratic Gov. Tom Wolf’s administration enacted early within the pandemic; blaming Shapiro for rising crime within the state — saying Wednesday that the state lawyer normal “has blood on his fingers” and “doesn’t care about something however his personal political ambition” — and placing Shapiro on the aspect of tradition struggle points that infuriate conservatives.
“Josh Shapiro stands for all that’s fallacious with the Democrat Celebration,” Mastriano mentioned. “He’s the face of elitism. He’s the face of entitlement. He’s the face of political correctness.”
The place the 2 campaigns actually distinction, although, is on how they speak about freedom. At every of Shapiro’s stops, he sought to match his imaginative and prescient for freedom with Mastriano’s, whose marketing campaign slogan is “Stroll as Free Folks” (which Mastriano has mentioned is predicated on biblical textual content).