The award-winning developer of free-to-play cell and social video games that give gamers tangible rewards, PLAYSTUDIOS, the maker of the playAWARDS loyalty program, at the moment introduced the acquisition of Brainium, a famend writer of informal video games. The acquisition will value $70 million upfront, with the remaining $20 million contingent upon Brainium’s success from the deal’s closure by December 31, 2022.
PLAYSTUDIOS continues to diversify its recreation portfolio with the acquisition of Brainium
The acquisition expands PLAYSTUDIOS’ best-in-class recreation portfolio with a variety of well-known informal video games, together with Solitaire, Spider Solitaire, Sudoku, and Mahjong, and greater than doubles the corporate’s common each day lively customers, extending the attain and rising the attraction of its playAWARDS platform to gamers and rewards companions.
The acquisition of Brainium brings a set of thoughtfully designed and extremely participating informal video games to PLAYSTUDIOS. It additionally additional diversifies our enterprise by complementing our largely in-app-purchase (IAP) based mostly income mannequin with a significant quantity of promoting income.
Andrew Pascal, founder and CEO of PLAYSTUDIOS
The management workforce and model title of Portland-based, enthusiastic recreation designers and engineers Brainium will stay as a part of PLAYSTUDIOS. Since its founding in 2008, Brainium has constructed a stable fame for creating enticing and motivational video games in addition to for releasing functions that set the usual for person retention, engagement, and profitability. At the moment, Brainium has 10 distinctive video games out there, reaching 2 million lively customers daily and round 5.5 million lively customers every month.
“PLAYSTUDIOS is the proper house for Brainium as we enter this subsequent section of development,” stated Scott Willoughby, Chief Working Officer of Brainium Studios. On Thursday, October 13, 2022, at 8:30 a.m. Jap Time, PLAYSTUDIOS held a convention name and audio webcast to undergo the transaction.
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