TikTok is launching a twin digicam function akin to BeReal’s fashionable every day photograph immediate.
“TikTok Now,” the corporate stated in a weblog put up on Thursday, will ship customers a every day immediate to seize and put up a 10-second video or static photograph utilizing their machine’s back and front digicam.
The corporate described the function, which will probably be testing “within the coming weeks,” as “a every day photograph and video expertise to share your most genuine moments with the individuals who matter probably the most.”
TikTok is the most recent firm to aim to duplicate the “authenticity” aspect of BeReal, which is is partially what has made it so fashionable.
The app, which was based in January 2020, prompts customers to put up a every day standing replace by taking a photograph with each the back and front digicam. The prompts seem at totally different occasions daily, and customers have a two-minute window to put up earlier than they will see their associates’ posts. Some customers have stated BeReal presents a respite from different social media apps that may be extra curated.
In July, Instagram introduced “Twin,” a Reels function that permits customers to concurrently file movies with the back and front digicam. In August, Meta confirmed that Instagram was additionally prototyping an identical function referred to as “IG Candid,” the Verge stories, which might randomly immediate customers to put up a photograph daily.
In its put up, TikTok described the function as “the most recent option to be entertained and join with others on TikTok.”
“TikTok Now brings the authenticity of TikTok to an entire new artistic expertise that connects you with these closest to you,” TikTok stated in its announcement.
Within the U.S., customers will be capable to entry TikTok Now from the TikTok app. Exterior of the U.S., TikTok Now could be accessible as a separate app.
Anybody below the age of 16 who creates a TikTok Now account may have a personal profile by default, like with TikTok’s normal app. Customers below 18 won’t be able to share their content material to the Discover web page, and customers below 15 shall be restricted to commenting solely on their associates’ posts.
“We’re at all times trying to create seamless methods for our group to construct genuine connections as they proceed to be entertained on TikTok,” TikTok stated.