TORONTO – Wendy’s Canada is giving the corporate’s iconic brand a brand new look to help Lisa LaFlamme, a veteran Canadian broadcast journalist many suspected was ousted on account of ageism.
The brand ditched her well-known crimson hair for grey.
“As a result of a [star] is a [star] no matter hair color. #LisaLaFlamme #NewProfilePic,” Wendy’s Canada tweeted Sunday.
LaFlamme, who labored for Canada’s CTV for 35 years, posted a video about her firing on August 15.
“On June 29, I used to be knowledgeable that Bell Media made a ‘enterprise choice’ to finish my contract, bringing to a sudden near my lengthy profession with CTV Information,” she posted in a video on Twitter.
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“I used to be blindsided and was nonetheless shocked and saddened by Bell Media’s choice,” she continued.
LaFlamme thanks viewers in her video, recounting among the highlights all through her journalism profession.
She mentioned leaving the community “was not my selection.”
The video has racked up 1000’s of likes and views.
Citing an nameless CTV worker, Globe and Mail reported LaFlamme was allegedly let go for not dyeing her hair and letting it flip grey.
Since then, help for LaFlamme has flooded social media.
“We now have no management over what stays black and goes grey…Lisa your hair seems beautiful,” one consumer tweeted.
LaFlamme by no means mentioned why she was fired. FOX Tv Stations has reached out to Bell Media for remark.
This story was reported from Los Angeles.