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HomeNewsWhy one-word tweets from brands briefly took over social media

Why one-word tweets from brands briefly took over social media


That is the one, lowercase phrase that kicked off a flurry of one-word tweets from manufacturers and common Twitter customers alike on Thursday.

The meme, labeled as “Manufacturers Tweeting One Phrase” on the meme database Know Your Meme, was a part of a viral advertising marketing campaign by verified firms on Twitter.

Manufacturers used the pattern to explain themselves in a single phrase.

Know Your Meme credit Amtrak as the primary to tweet the meme, utilizing simply the phrase “trains,” earlier than different verified firms jumped into the fray.

Wendy’s tweeted: “burgers.”

NPR tweeted: “radio.”

Dr. Pepper tweeted: “soda.”

FedEx tweeted: “packages.”

By the tip Thursday, even President Joe Biden had joined in on the meme. He tweeted: “democracy.”

A number of the model tweets racked up huge engagement for the accounts. Amtrak’s preliminary tweet was favored greater than 163,000 instances.

Though the meme exploded in recognition on Thursday, Know Your Meme has documented even earlier iterations.

A tweet posted in 2020 by the official San Francisco Bay Space Fast Transit account additionally learn: “trains.”

The bit can also be paying homage to the “Ed Balls” meme. Ed Balls was a British politician who, in 2011, unintentionally tweeted his personal title. Know Your Meme experiences Balls was trying to seek for his title when the unintentional tweet occurred.

Within the U.Ok., some British customers acknowledge the anniversary or the tweet and Balls himself even signed a replica of the well-known tweet to be auctioned for a fundraising occasion.

By Thursday night, the one-word tweet had morphed to incorporate edits of tweets, made by some customers of politicians and public figures.

For instance, some customers edited a picture to make it seem a politician they did not like had tweeted the phrase “corrupt.”

And whereas some manufacturers embraced the pattern, different Twitter customers discovered it extra annoying than amusing.

“It’s been about an hour and the one phrase tweet from manufacturers pattern is essentially the most annoying factor to occur on twitter in months,” one Twitter user wrote Thursday.

“what’s this one-word tweet pattern. you guys are so annoying,” one other person wrote.

On Friday morning, Amtrak had simply this so as to add on Twitter: “yesterday was bizarre. anyway it’s nonetheless trains.”

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